Three cars collided on the Pacific Highway about 1.5km north of the Iluka turnoff just before 10am today (Monday).
Police, paramedics and SES crews responded quickly to the incident but the 23-year-old driver of a northbound Ford Laser died at the scene.
An elderly couple, who were travelling south in their Ford sedan, were airlifted to hospital. Their injuries are not considered life-threatening.
The occupants of the third vehicle, a black Toyota sedan, were unharmed.
Traffic in both directions has been diverted along Summerland Way.
This morning’s fatal crash takes the state’s holiday road toll to 10 – nine fewer than for the same period last year.
Another 430 others have been hurt in 1351 major traffic crashes.
Extra police are patrolling NSW roads as part of the annual Christmas/New Year traffic enforcement campaign, ‘Operation Safe Arrival’.
On Day 10 of the operation (Sunday), police booked 797 speeding motorists and issued 940 infringement notices for other traffic offences.
33,861 roadside breath tests were also conducted resulting in 37 motorists being charged with drink-driving.
Supt Bob Ryan, from Traffic and Highway Patrol Command, has warned New Year’s Eve revellers not to drink and drive.
“Drinking and driving is not only dangerous it is a criminal offence and no one wants to start 2013 with a criminal record or, even worse, the thought they’ve injured or killed someone in a traffic crash.”